*ICYMI* Free & Just Launches Digital Ads Highlighting Trump Administration’s New Attack on Access to Lifesaving Emergency Care
For Immediate Release
March 10, 2025
Contact: Malachi White, malachi@freeandjust.us
Free & Just Launches Digital Ads Highlighting Trump Administration’s New Attack on Access to Lifesaving Emergency Care
Six-figure ad buy in Georgia, Texas, and Wisconsin spotlights deadly implications of the Trump administration’s move to limit access to emergency care
WASHINGTON, DC –– Today, Free and Just launched new digital ads responding to the Trump administration abandoning the legal challenge to Idaho’s ban on emergency abortion care. The six-figure digital buy in Georgia, Texas, and Wisconsin educates Americans about the decision that puts millions of patients and families at risk and the lives of women in the hands of extremist politicians.
You can watch the ad here.
“Last week, just hours before the President’s joint address to Congress, the Trump administration quietly launched a deadly new attack on abortion access which could leave millions of women across the country without access to lifesaving medical care,” said Veronica Ingham, Senior Campaigns Director for Free & Just. “Abortion bans hurt all of us, no matter where we live, and they are a horrific example of government overreach that gets in the way of lifesaving care for women. The Trump administration has already shown us that they are using every tool at their disposal to restrict or ban abortion nationwide. These ads spotlight how this administration's extreme anti-abortion agenda puts the lives of millions of women at risk. Abortion bans are killing women, and instead of focusing on protecting access to lifesaving medical care, extreme politicians in the White House and Congress are working to roll back patient’s rights even further.”
Protecting abortion rights and expanding access to care has never been more universally popular, uniting Americans of all race, gender, socio-economic status, geography, and political affiliations. The Emergency Medical Treatment and Active Labor Act (EMTALA) is a federal law that requires hospitals to provide emergency medical treatment to anyone who needs it, regardless of their ability to pay or insurance status. Importantly, this includes emergency abortion care when a pregnancy threatens a patient's life or health. The administration's decision to drop this legal challenge could allow states to restrict emergency abortion care even when medically necessary to save a patient's life. Surveys have found that while only 15% of people had heard a lot or some about the Emergency Medical Treatment and Active Labor Act, the protections guaranteed by the law are overwhelmingly popular. Still, despite the popularity of access to abortion care, the Trump administration continues to attack access to this lifesaving emergency care.
If you are interested in speaking with healthcare providers or patients about their experience living in a post Roe world, please contact kelly@freeandjust.us. If you are interested in learning more about the research gathered regarding state-level abortion bans and federal activity, please contact malachi@freeandjust.us.
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Free & Just is fighting to stop attacks on reproductive freedom and rights. We’re working with people across the country to share real stories to show the devastating consequences of attacks on our reproductive freedom. We all deserve the right to control our bodies and lives. That’s why we’re sharing our stories, raising our voices, and fighting for our future.